If you are a current member of RDF and would like to be apart of this film, please email firstname.lastname@example.org no later than Wednesday 7th February 2018, filming will take place between 10th-25th February.
About the film:
Background to Anthony Nolan, blood cancer charity
Every day people on the Anthony Nolan register gives three strangers a second chance of life.
When a patient with blood cancer needs a stem cell transplant (cells from a healthy person, with the same tissue type, to replace & repair their own damaged cells), we search the Anthony Nolan register of 670,000 potential lifesavers to find a match and provide them with a lifesaving transplant.
Every year we give 1,300 people a second chance of life, but not everyone can find the match they need. In particular we need:
· More young men aged 16-30. Young men make up only 17% of the Anthony Nolan stem cell register, but they provide stem cells for more than 50% of transplants
· More ethnic diversity on the register. Patients from black, Asian and mixed backgrounds have a significantly harder time finding a stem cell donor: just 20% of patients will find a match.
Background to the campaign
In March 2018 we will launch an inspiring, one-minute film, starring Lamar, who joined the register at a London Lions game late last year. The film is being developed based on what we know appeals to young men and will tell Lamar’s story and why he decided to join the register and become a potential life-saver. The campaign will include extensive PR, digital and outdoor advertising to encourage at least 3,000 young men to join the register and share our lifesaving, altruistic film with their friends, family, girlfriends, boyfriends & colleagues across social channels.